NJM Insurance Group, a prominent property casualty insurer in the Mid-Atlantic region, has recently announced a multi-year partnership with the Cleveland Browns. This exciting collaboration will see NJM designated as a „Proud Partner of the Cleveland Browns,“ bringing elevated experiences to one of the most iconic fanbases in the NFL starting from the 2024-2025 season. This marks NJM’s first venture into partnering with a professional football team and signifies the company’s expanding presence as an insurance provider in Ohio.
Mitch Livingston, President and CEO of NJM, expressed his enthusiasm for the partnership, stating that NJM strives for excellence in its customer experience, much like how the Cleveland Browns pursue excellence on the field. The partnership aims to provide fans with unique experiences to support their team, including the opportunity to follow the Browns on the road.
One of the exciting initiatives introduced as part of this partnership is the „Road Dawg Sweepstakes.“ Fans will have the chance to win tickets to attend one of three AFC North Divisional Road games, along with free gas and gift cards. The sweepstakes will run from August 1 to September 10, 2024, and fans can enter by visiting ClevelandBrowns.com/RoadDawgs. Additionally, fans attending home games this season can enter the sweepstakes by scanning a customized „Dawg Tag“ QR code located on each of the stadium’s 67,919 seats.
Erica Muhleman, Senior Vice President of Corporate Partnerships for the Cleveland Browns, highlighted the shared commitment between NJM and the Browns to provide wins both on and off the field. The partnership with NJM aligns with the Browns‘ mission to offer fans unique experiences, including the opportunity to travel to an away game against a divisional opponent.
Even after the sweepstakes entry period ends, fans at Cleveland Browns Stadium will still have the chance to win exclusive prizes from NJM, such as a seat upgrade to a suite for a future game. The partnership between NJM and the Browns aims to enhance brand awareness within the Cleveland region and provide fans with memorable experiences both at home games and on the road.
In addition to the sweepstakes, NJM will sponsor various assets, including an in-game videoboard feature for fans, in-stadium and exterior signage, as well as broadcast and radio spots. This comprehensive partnership between NJM and the Cleveland Browns demonstrates a commitment to delivering exceptional experiences for fans and further solidifies NJM’s presence in the Ohio market. Fans can look forward to exciting opportunities and unique experiences as a result of this collaboration between two esteemed organizations.