Niantic, the company behind popular augmented reality games like Pokémon GO, has teamed up with creative advertising agency Barrett Hofherr to launch a national marketing blitz for their latest mobile game, Monster Hunter Now. This collaboration marks the first major U.S. campaign for Niantic’s groundbreaking real-world mobile game, which allows players to explore their neighborhoods and hunt mythical monsters using AR technology.
The new „Hunt Anywhere“ advertising campaign features a 60-second live-action spot that highlights the joy of discovering and hunting monsters in the real world. The campaign aims to showcase the unique experience of playing Monster Hunter Now, which is based on Capcom’s popular Monster Hunter franchise. With over 15 million downloads globally in its first six months, the game has already captured the attention of gamers worldwide.
Archit Bhargava, Senior Director of Product Marketing at Niantic, expressed excitement about the campaign’s launch in the United States, stating that it is an opportunity to remind players of the fun of exploring the world together. The collaboration with Barrett Hofherr has resulted in a campaign that captures the surprise and delight of playing Monster Hunter Now in everyday life.
Barrett Hofherr’s strategy for the campaign focuses on showcasing how Monster Hunter Now can turn ordinary moments into thrilling adventures. The „Hunt Anywhere“ campaign is currently featured on Roku and across key social networks like X, Meta, YouTube, Reddit, TikTok, and Twitch to reach a diverse audience.
Todd Eisner, Executive Creative Director at Barrett Hofherr, emphasized the game’s accessibility, stating that anyone can become a Monster Hunter anytime, anywhere. The campaign leverages the immediacy of the game’s name to demonstrate how players can seamlessly integrate Monster Hunter Now into their daily lives.
Since its release, Niantic has continued to add new features to Monster Hunter Now, including the Dimensional Link feature, which allows players to team up with others around the world. With upcoming in-game events and updates planned for the summer, there’s never been a better time to join the hunt and play Monster Hunter Now.
In addition to the Hunt Anywhere campaign, Niantic has also collaborated with popular YouTube content creator MrBeast to introduce a quest line in the game. This collaboration aims to help new players quickly immerse themselves in the world of Monster Hunter Now.
Monster Hunter Now is available for download on the App Store and Google Play, offering players a unique and immersive gaming experience. The collaboration between Niantic and Barrett Hofherr has brought the game to a wider audience, showcasing the endless possibilities of AR technology in the world of mobile gaming.