NIYARA India, a premium women’s fashion apparel brand, made a grand entrance into the online retail space on October 12, 2024. The brand’s mission is clear: to provide high-quality, stylish, and accessible fashion options for the modern Indian woman. As the fashion industry in India continues to grow, with projections reaching $100 billion by 2030, NIYARA India is poised to fill a unique niche in the market by offering sophisticated yet affordable clothing that blends luxury, comfort, and empowerment.
„Fashion is more than just a statement; it’s an experience,“ says Manasi Shetty, Director and CEO of NIYARA India. With the launch of their online store, the brand is excited to bring globally inspired, premium fashion within reach of Indian women everywhere. NIYARA believes in creating pieces that elevate style and exude grace, ensuring that every woman can own her moment. This launch is just the beginning, with a commitment to ensuring that each customer feels valued and empowered through their designs.
NIYARA India’s collection features a variety of evening gowns, dresses, shirts, trousers, and more, with a special emphasis on elegant workwear, casual wear, and signature gowns for special events. Each piece is meticulously crafted using high-end fabrics and intricate detailing, offering a perfect blend of luxury and comfort. The brand’s ultimate goal is to empower women through fashion that allows them to express their individuality with confidence.
In terms of business goals, NIYARA India aims to achieve a turnover of INR 5 crore within its first year of operation, targeting India’s rapidly expanding online fashion market. The brand’s launch strategy includes online retail, strategic collaborations, and targeted marketing campaigns designed to resonate with today’s fashion-forward consumers.
Under the leadership of Manasi Shetty, NIYARA India is on a mission to redefine the standards of premium fashion by making high-quality, stylish clothing accessible to women across India. The launch of the online store represents a significant step towards the brand’s vision of empowering women through fashion that embodies elegance, exclusivity, and individuality.
In conclusion, NIYARA India’s online store launch marks a significant milestone in the brand’s journey towards becoming a leading player in the Indian fashion industry. With a focus on quality, style, and empowerment, NIYARA is set to make waves in the world of women’s fashion.