On the 28th of September 2023 at 13:02, SPAR Slovenija opened a new store, SPAR City Prešernova, in the center of Celje on Prešernova Street. This new store represents a fresh concept of urban convenience stores that offer quick and easy shopping experiences. It is the third store of its kind in Slovenia. The grand opening ceremony was attended by representatives of SPAR Slovenija and the Mayor of the City of Celje, Matija Kovač.
Located in a culturally protected building that once housed one of the first department stores, Stermecki, before World War II, SPAR City Prešernova now boasts a renovated exterior facade. The space for the new store was provided by PRO-REAL ESTATE d.o.o. in collaboration with construction company FM projekt d.o.o. The investment in the building and equipment of the new store, financed by SPAR Slovenija, amounted to over 900,000 euros. With a total area of over 580 square meters, the store is staffed by 17 full-time employees who ensure a quality offering and a pleasant shopping atmosphere.
SPAR City is a smaller type of store that caters to customers looking for quick, easy, and convenient daily purchases. The emphasis is on providing a diverse and high-quality selection of groceries and other products. The store focuses on offering freshly prepared meals, including a variety of items from the Spar TO GO line such as pizzas, pastries, bureks, sandwiches, salads, desserts, and fresh fruit mixes. Additionally, customers can find baked meats, fried vegetables, meat dishes, casseroles, and lasagnas. The store also features a self-service bread and bakery section, as well as pre-prepared meals that can be easily reheated before consumption. For those looking to make a quick purchase, three express checkouts are available.
As holders of the Green Star certificate, SPAR Slovenija prioritizes energy efficiency. The new SPAR City Prešernova store is equipped with a heating and cooling system that utilizes waste heat and 100% natural CO2 gas, which is environmentally friendly. Furthermore, the entire store is illuminated with energy-efficient LED lighting, contributing to reduced electricity consumption.
The opening of SPAR City Prešernova was celebrated with an official ribbon-cutting ceremony attended by representatives of the investor, SPAR Slovenija, and the Mayor of the City of Celje, Matija Kovač. A festive program with a DJ and free tastings and games was organized for all visitors and passersby. David Kovačič, the CEO of SPAR Slovenija, expressed his excitement about the new store in Celje, stating, „We wanted to provide the residents of Celje with a convenient store offering a wide and fresh selection tailored to the dynamic and fast-paced urban lifestyle, satisfying the desires and needs of every customer.“ In the hustle and bustle of the city, take a moment to discover the new, modern SPAR City store on Prešernova Street 10 in Celje.