Video game actors have been on strike for almost two weeks, with online games potentially being the first to feel the impact if the dispute is not resolved quickly. The strike, initiated by members of the union SAG-Aftra, began on July 26 due to disagreements over the use of generative artificial intelligence (Gen AI) in game development. This issue has led to negotiations with 10 game companies, including Warner Bros, where union members recently staged a picket.
The main point of contention in the strike revolves around the use of AI to replicate performances by human actors. The union is seeking guarantees that performers will not be duplicated without compensation and wants control over how their likeness is used in creating performances. This concern stems from the rapid advancement of AI technology, which poses a threat to the rights and protections of actors in the industry.
One of the key concerns raised by the union is the treatment of motion-captured movements by stunt performers as data rather than performances. This issue highlights the need for clear guidelines and agreements to protect the rights of actors whose work is being used as the basis for in-game animations.
Actor Abubakar Salim, known for his work in both games and television, has voiced his concerns about the potential misuse of AI in the industry. As the founder of his own development studio, Surgent Studios, Abubakar emphasizes the importance of human connection in art and believes that audiences would reject content produced entirely by AI.
The strike has raised important questions about the ethical use of AI in game development and the need for fair treatment of performers. The union is not opposed to the use of AI but seeks to establish boundaries to protect the rights of its members. With the rapid evolution of AI technology, it is crucial to establish clear guidelines to ensure that actors are not exploited or misrepresented in their work.
In conclusion, the video game acting strike highlights the ongoing challenges faced by performers in the industry and the need for fair and ethical treatment in the use of AI technology. As negotiations continue between the union and game companies, the outcome of the strike will have far-reaching implications for the future of game development and the rights of actors in the digital age.