The prestigious international annual awards program, MarTech Breakthrough Awards, recently honored Optimizely as the „Best Content Management Platform“ in its 7th edition. This recognition highlights Optimizely’s commitment to innovation, functionality, and impact in the global marketing, sales, and advertising technology industry.
Optimizely’s Content Marketing Platform (CMP) stood out among its competitors for its comprehensive workspace that streamlines the entire content marketing process. The platform, purpose-built for the complexities of marketing, has been recognized as a Leader in the Gartner Magic Quadrant for Content Marketing Platforms for seven consecutive years. This accolade underscores Optimizely’s dedication to empowering modern marketing teams to collaboratively plan, produce, publish, and manage campaigns and content for improved execution.
The CMP provided by Optimizely offers marketers a single workspace to have unprecedented control and visibility across every phase of the content and campaign process. By integrating with Optimizely CMS or customers‘ CMS of choice, the platform simplifies the campaign lifecycle for marketers by streamlining the publication process. Additionally, with thoughtfully-embedded AI integrations and smart workflows, Optimizely’s CMP gives customers the edge they need to stand out in the digital crowd.
Shafqat Islam, President at Optimizely, emphasized the importance of delivering memorable customer experiences in today’s competitive landscape. He highlighted how Optimizely’s CMP serves as the connective tissue in the company’s leading Digital Experience Platform (DXP), Optimizely One, to make the marketing grind easier for its users. The platform’s AI integrations and smart workflows ensure that everything in the marketing lifecycle flows together smoothly, enabling marketers to differentiate themselves in the digital space.
Marketing leaders will have the opportunity to experience the power of Optimizely CMP firsthand at Opticon, a global event tailored to marketing and product teams. The event will kick off in Stockholm on September 10, followed by London on October 1 and San Antonio on November 18-20. Opticon will feature inspiring keynotes from top brands, in-depth masterclasses, and hands-on workshops with industry experts. For those unable to attend in person, Opticon will also be available online starting October 24.
The MarTech Breakthrough Awards aim to honor excellence and recognize innovation, hard work, and success in various marketing, sales, and advertising technology-related categories. Optimizely’s award-winning CMP is a testament to the company’s commitment to providing cutting-edge solutions that empower marketers to create exceptional customer experiences.
In conclusion, Optimizely’s recognition as the „Best Content Management Platform“ in the MarTech Breakthrough Awards underscores the company’s leadership in the marketing, sales, and advertising technology industry. With its innovative CMP and commitment to empowering marketers, Optimizely continues to set the standard for excellence in content management and marketing technology.