Perplexity, the AI search engine, is gearing up to launch ads in the fourth quarter of this year in 15 key categories. This move is expected to open up new opportunities for advertisers to reach a wider audience and promote their products and services effectively. The categories where Perplexity ads will appear include arts and entertainment, finance, food and beverage, health, and technology.
One of the exciting features of Perplexity’s ad platform is the ability for advertisers to run video ads. These video ads can be displayed on mobile devices at the top of related questions or on desktop screens on the side. This presents a unique opportunity for advertisers to engage with users through visually appealing content that can capture their attention and drive conversions. Additionally, these video ads will be accompanied by text that highlights the products or services being promoted, providing users with more information about the advertised offerings.
Another interesting aspect of Perplexity’s ad platform is the introduction of sponsored questions. Advertisers will have the option to pay to appear on related questions, allowing them to target users who are actively seeking information on specific topics. When a user clicks on a sponsored question, it will trigger an answer similar to an organic question, providing users with relevant information while also promoting the advertiser’s products or services. This innovative approach to advertising on search engines can help advertisers reach a highly engaged audience and drive traffic to their websites.
According to reports, Perplexity processes more than 230 million queries globally per month, making it a significant player in the search engine market. With the introduction of ads in key categories and innovative features like video ads and sponsored questions, Perplexity is poised to become a valuable platform for advertisers looking to reach a diverse audience and drive results.
Both CNBC and Adweek have reported on details from a pitch deck outlining Perplexity’s upcoming ad product. This coverage has generated significant interest in the advertising community, with many advertisers eagerly anticipating the launch of Perplexity’s ad platform in the coming months.
In conclusion, Perplexity’s foray into advertising is set to shake up the search engine landscape and provide advertisers with new opportunities to connect with users and promote their products and services. With features like video ads and sponsored questions, Perplexity is poised to become a key player in the digital advertising space, offering advertisers innovative ways to engage with users and drive results. Stay tuned for more updates on Perplexity’s ad platform as it prepares to launch in the fourth quarter of this year.