Pinterest Presents recently showcased a range of new advertising innovations aimed at advertisers. One of the most significant announcements was the introduction of Performance+, a suite of advertising products designed for the lower funnel that leverage automation and artificial intelligence.
Performance+ offers tools that enable brands to optimize campaign targeting, efficiently manage budget allocations, and create visually appealing ad content with ease. Through the use of generative artificial intelligence, advertisers can enhance the visual appeal of their campaigns. For instance, product images lacking backgrounds or featuring monochromatic backgrounds can be transformed with lifestyle backgrounds that place the product in a context of use.
Another key feature of Performance+ is the optimization of advertising auctions. With the ROAS Performance+ offering on Pinterest, advertisers can now optimize auctions based not only on clicks or conversion volume but also on the highest conversion value. This allows brands to target high-value shoppers by leveraging Pinterest’s predictive technology, which analyzes thousands of social signals.
In select countries such as the USA, UK, Canada, Australia, France, Germany, Mexico, Brazil, and Japan, Pinterest also unveiled enhancements to its search tool and feed. The new Promotions feature enables the display of discounted products, providing users with access to special deals and offers directly within their Pinterest experience.
Overall, Pinterest’s latest advertising innovations aim to empower brands with advanced tools and capabilities to drive more effective and engaging campaigns on the platform. By leveraging automation, artificial intelligence, and predictive technology, advertisers can enhance targeting, optimize auction performance, and create visually compelling ad content that resonates with users. These updates signal Pinterest’s commitment to providing advertisers with the tools they need to succeed in a competitive digital landscape.