The Portal de la Marina Shopping Center, owned by Lar España Real Estate Socimi and managed by Grupo Lar through Gentalia, has achieved a historic record of results at the end of the year. In 2023, it saw a significant increase in sales and foot traffic compared to the previous year, surpassing 4 million visits.
One of the key factors contributing to the success of Portal de la Marina is the addition of new operators to the commercial offering, introducing new activities and enhancing the center’s commercial mix. Currently, the center boasts over 100 stores and 10 dining establishments, with prominent brands like Calzedonia, Intimíssimi, Ulanka, Misako, and Skechers. This year, Botticelli and Parfois underwent renovations in their facilities, further enhancing the overall visitor experience.
A notable achievement for Portal de la Marina is the attainment of the ‚Universal Accessibility Management System Certificate.‘ The shopping center continues to progress towards becoming a fully accessible space, incorporating accessibility services into its offerings, including an adapted restroom for individuals with ostomies at one of the entrances from the underground parking lot. This initiative demonstrates the center’s commitment to providing a comfortable and hygienic environment for individuals with specific needs.
Portal de la Marina has become a benchmark in the area, offering individuals with ostomies a place that meets their requirements with the assurance of hygiene and comfort they need.
In 2023, Portal de la Marina collaborated with various operators in the commercial park, such as Decathlon, Leroy Merlín, and Kiwoko, to organize successful initiatives that were well-received by residents of the Marina Alta region. For instance, the center hosted the First Animal Protection Meeting in collaboration with Kiwoko and local associations like Els Poets, APAD, Aldea Felina, and Arco Iris. This event resulted in 470 kg of donated food and over 450 participants in pet-friendly activities organized for customers.
Additionally, a workshop called ‚Manitas & Manotas‘ was conducted in partnership with Leroy Merlín, focusing on painting and restoring furniture, with over 700 participants. To conclude the year, the center organized the First Solidarity Race for Functional Diversity in collaboration with Decathlon, attracting 622 runners and raising €7,464 for the Condenados al Bordillo association.
The team at Portal de la Marina expresses gratitude and excitement for the achievements of the past year. Virginia Carrasco, the center’s director, stated, „We want to thank all the residents of the Marina Alta for their support, and we will continue working to enhance their visiting experience.“
In conclusion, the Portal de la Marina Shopping Center has not only achieved remarkable results in terms of sales and foot traffic but has also demonstrated a commitment to accessibility and community engagement. With a diverse range of stores, dining options, and engaging initiatives, the center has solidified its position as a premier shopping destination in the region.