As the year comes to a close, predictions for travel trends in 2025 are starting to emerge. One of the first reports to be released is from American hospitality brand Hilton, which has dubbed the upcoming year as the “Year of Travel Maximizer.” According to Chris Nassetta, Hilton’s president and CEO, travelers are looking to maximize their time away by blending work and play, relaxation and adventure, and being alone yet together.
The 2025 Trends Report by Hilton is based on extensive research involving 13,000 travelers from 13 countries, 4,100 Hilton members, and interviews with travel experts. Last year, the report categorized 2024 as the “Year of the Great Recharge,” making the shift in travel habits and behaviors for the next year quite intriguing.
One of the trends predicted for 2025 is the rise of MeMooners, solo leisure travelers who are on the rise and expected to shake things up in the coming year. Nearly half of participants admitted to traveling alone, with Gen Z leading the trend at 55% compared to millennials at 51%. Solo travelers prefer flexible seating options at restaurants, personalized tasting menus, friendly staff, and pet-friendly hotels. Interestingly, 64% of solo travelers prefer a good book as their travel companion.
Another emerging trend is Frolleagues, coworkers who travel together. Off-sites and small gatherings with colleagues are becoming more popular, and experts predict that traveling with friends who are also coworkers will continue to grow in 2025.
Sleep tourism is also gaining traction, with travelers admitting to getting better sleep in hotel rooms. The concept of “sleep divorce” is expected to become a big trend in 2025, with 37% of travelers preferring to sleep separately from their partners and 75% preferring to sleep apart from their kids.
In terms of dining trends, tempo drinking is on the rise as a mindful practice of pacing oneself while drinking. Health-conscious eating habits are also expected to increase in popularity, with 50% of travelers making reservations before flights.
Lastly, the trend of soft travel is gaining momentum within the industry. Soft travelers seek sustainable, mindful, and meaningful travel experiences that prioritize authentic interactions with local cultures and communities, responsible tourism practices, and a minimal impact on the environment. This trend emphasizes a slower pace of travel, deeper connections, and a more eco-friendly approach to exploring the world.
In conclusion, the “Year of Travel Maximizer” in 2025 is set to bring about a shift in travel habits and behaviors, with a focus on maximizing experiences, whether it be through solo travel, coworker getaways, mindful drinking, or sustainable travel practices. Travelers are looking to make the most of their time away by blending work and play, relaxation and adventure, and embracing new trends that cater to their evolving preferences.