PROTON, Malaysia’s leading automotive manufacturer, recently reached a significant milestone in its 41-year history by producing its five-millionth vehicle. The landmark car, a Proton X90 Flagship, was unveiled during a special visit to the company’s Centre of Excellence (COE) complex by Malaysian Minister of Investment, Trade, and Industry, Y.B. Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, and Chinese Minister of Industry and Information Technology, Jin Zhuanglong.
The visit, which took place on the 50th anniversary of diplomatic relations between China and Malaysia, was a momentous occasion that highlighted the strong ties between the two countries. Other distinguished guests in attendance included Y.B. Ng Sze Han, Selangor state Executive Committee member for Investment, Trade, and Mobility, Eric Li Shufu, Chairman of Zhejiang Geely Holding Group, Tan Sri Syed Faisal Albar, Group Managing Director of DRB-HICOM, Dr Wei Mei, CEO of Geely International Holdings (Malaysia), Dr Li Chunrong, CEO of Proton, and Roslan Abdullah, Deputy CEO of Proton.
One of the key factors driving Proton’s success in recent years has been its partnership with Geely Group, which began in 2017. This collaboration has led to the launch of four all-new models co-developed with its shareholder, as well as upgrades to its locally designed models and the introduction of advanced intelligence and connectivity features across its lineup. These efforts, combined with improvements in product quality, after-sales service, parts management, and an expanded dealer network, have resulted in five consecutive years of sales growth and increased production.
The introduction of the Proton X70 in December 2018 marked a turning point for Proton, with over 217,000 units of the X series SUVs sold both locally and internationally. This success has solidified Proton’s position as the leader in SUV sales in Malaysia, while the Proton Saga continues to be the most popular Malaysian-made car of all time, with over 2 million units sold.
Proton’s achievement of producing five million vehicles is a testament to its growth and success, driven by strategic partnerships and a commitment to innovation. As Proton looks to the future, it continues to play a pivotal role in the Malaysian automotive industry and beyond, setting new standards for quality and sustainability. With a strong foundation and a focus on collaboration and advancement, Proton is poised to continue its upward trajectory in the years to come.