Proton, the Malaysian car manufacturer, has made significant strides in expanding its presence in the Caribbean nation of Trinidad and Tobago. Partnering with ANSA Motors Limited, Proton has successfully exported 261 units of its X50 and X90 SUVs to T&T this year, surpassing its target volume by 101%. This partnership has brought the total number of Proton vehicles shipped to T&T to 366 units, showcasing the growing demand for Proton cars in the region.
The X50 and X90 SUVs were launched in T&T in March, and the response from local consumers has been overwhelmingly positive. As a result, ANSA Motors has increased its target to sell 300 units this year, reflecting the strong market potential for Proton vehicles in the country. ANSA Motors was chosen by Proton due to its impressive track record and expertise in the automotive industry, making it a strategic partner for the Malaysian carmaker.
Despite T&T’s relatively small population of 1.5 million, the country’s automotive industry is evolving rapidly, mirroring that of more developed nations. Car buyers in T&T are increasingly seeking out vehicles with advanced features and electrified models, making Proton’s offerings a perfect fit for the market. The emergence of new and exciting brands like Proton has been met with unprecedented acceptance, indicating a shift towards more diverse and innovative vehicle options in the region.
ANSA Motors, a subsidiary of the ANSA McAL Group of Companies, is one of the largest conglomerates in T&T with over 25 subsidiaries across the Caribbean. With a history dating back to 1919, ANSA Motors has been a pioneering force in the automotive industry, playing a pivotal role in shaping the local automobile market. The company’s partnership with Proton represents a strategic move to tap into new segments and offer value-for-money vehicles to consumers in T&T.
Jerome Borde, head of regional business at ANSA Motors, expressed enthusiasm about the partnership with Proton, highlighting the technology and pricing of Proton vehicles as key strengths that will drive success in the market. The alliance between Proton and ANSA Motors is seen as a crucial step in expanding Proton’s footprint in new territories and creating opportunities for the local ecosystem through increased production volumes.
Since its launch, Proton has exported 6,501 units of its X series SUVs to 18 countries, including T&T, Brunei, Egypt, Nepal, and Ghana, among others. This global expansion strategy has enabled Proton to reach new markets and establish a strong presence in diverse regions, solidifying its position as a leading car manufacturer in the international automotive industry.
In conclusion, Proton’s partnership with ANSA Motors in Trinidad and Tobago has been a resounding success, with the Malaysian carmaker making significant inroads into the Caribbean market. With a focus on value-for-money vehicles and innovative technology, Proton is well-positioned to meet the evolving needs of car buyers in T&T and beyond, driving growth and success in the region’s automotive industry.