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Rakuten Advertising Named Winner of „Best Performance Marketing Solution“ in 2024 MarTech Breakthrough Awards Program

Rakuten Advertising, a leading global affiliate marketing network, has been recognized for its outstanding performance marketing solution in the prestigious MarTech Breakthrough Awards program. The seventh annual awards program, conducted by MarTech Breakthrough, a prominent market intelligence organization, aims to acknowledge the top companies, technologies, and products in the global marketing, sales, and advertising technology industry.

The „Best Performance Marketing Solution“ award is a testament to Rakuten Advertising’s innovation and excellence within the performance marketing industry. Judges evaluated breakthrough products, solutions, and companies in the competitive sales, advertising, and marketing technology markets, focusing on criteria such as innovation, performance, and impact.

Steve Johansson, Managing Director at MarTech Breakthrough, commended Rakuten Advertising for its groundbreaking technology and deep human expertise. He highlighted the company’s Affiliate Intelligence platform, which sets a new industry standard for reporting and optimization, providing advertisers and publishers with crucial insights to maximize the power of affiliate marketing and achieve their revenue goals.

Rakuten Advertising’s Affiliate Intelligence leverages AI and advanced technology to deliver actionable insights that surpass traditional reporting and optimization methods. The platform’s Audience Engine utilizes publisher first-party customer data and AI-driven solutions tailored to specific industry verticals, enabling advertisers and publishers to optimize program performance and integrate affiliate marketing seamlessly into their marketing strategies.

Moreover, Rakuten Advertising’s Partnership Discovery solution combines human and artificial intelligence to recommend publisher partners with the highest potential return on advertising spend. By utilizing AI-based ML and LLM models, the platform supports keyword search and categories from Google’s taxonomy, enhancing the efficiency of partnership identification.

The company’s Insights & Analytics Portal offers bespoke vertical insights and AI solutions, equipping advertisers and publishers with advanced tools to achieve their campaign objectives. Through AI-based forecasting, measurement, and data tools, Rakuten Advertising enables stakeholders in the affiliate marketing ecosystem to realize performance synergies between affiliate and other marketing channels.

Nick Stamos, CEO at Rakuten Advertising, expressed gratitude for the recognition from MarTech Breakthrough and reaffirmed the company’s commitment to innovation. He emphasized Rakuten Advertising’s advanced technology, strategic partnerships, and proactive approach to addressing current challenges in the affiliate marketing industry while anticipating future needs.

The MarTech Breakthrough Awards celebrate excellence and innovation in various marketing, sales, and advertising technology categories. Rakuten Advertising’s global network, diverse partner ecosystem, and cutting-edge technology empower advertisers and publishers to optimize performance and foster best-fit relationships.

Through its Affiliate Intelligence platform, Rakuten Advertising harnesses AI, data, human intelligence, relationships, and creativity to unlock the full potential of affiliate marketing. By delivering performance-driven, brand-driven, and people-driven ad solutions, the company helps top brands connect with highly engaged audiences, driving engagement, sales, loyalty, and beyond.

As a division of Rakuten Group, Inc., one of the world’s leading internet service companies, Rakuten Advertising continues to lead the industry with its innovative strategies and ad experiences. Headquartered in San Mateo, California, with offices worldwide, Rakuten Advertising remains at the forefront of the digital marketing landscape.

For more information about Rakuten Advertising’s performance solutions, visit www.rakutenadvertising.com. Stay updated on the latest news and developments in the industry by following Rakuten Advertising on social media and visiting their website.

In conclusion, Rakuten Advertising’s recognition as the „Best Performance Marketing Solution“ in the 2024 MarTech Breakthrough Awards program underscores the company’s commitment to innovation, excellence, and driving results for advertisers and publishers worldwide. With its cutting-edge technology, strategic partnerships, and industry-leading expertise, Rakuten Advertising continues to set the standard for performance marketing solutions in the global market.

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