The prestigious international annual awards program, MarTech Breakthrough Awards, recently recognized Rakuten Advertising as the winner of the „Best Performance Marketing Solution“ award. This accolade highlights the company’s innovative approach and excellence within the performance marketing industry. MarTech Breakthrough, a leading market intelligence organization, conducts this awards program to acknowledge top companies, technologies, and products in the global marketing, sales, and advertising technology sector.
Rakuten Advertising’s Affiliate Intelligence platform stands out for its groundbreaking technology and deep human expertise. This platform combines AI and advanced technology to provide actionable insights to advertisers and publishers, surpassing traditional reporting and optimization methods. The company’s Audience Engine utilizes publisher first-party customer data and AI-driven solutions tailored to specific industry verticals, enabling advertisers and publishers to optimize program performance and integrate affiliate marketing into their overall marketing strategy.
Moreover, Rakuten Advertising’s Partnership Discovery solution leverages both human and artificial intelligence to recommend publisher partners with the highest potential return on advertising spend. By utilizing AI-based ML and LLM models, this solution supports keyword search and categories from Google’s taxonomy, enhancing the efficiency of affiliate marketing partnerships.
Additionally, Rakuten Advertising offers bespoke vertical insights and AI solutions through its Insights & Analytics Portal. These tools enable advertisers and publishers to access advanced forecasting, measurement, and data analytics to achieve their campaign goals. By leveraging AI technology, Rakuten Advertising empowers stakeholders in the affiliate marketing ecosystem to realize performance synergies between affiliate and other marketing channels.
Nick Stamos, CEO at Rakuten Advertising, expressed gratitude for the recognition from MarTech Breakthrough and emphasized the company’s commitment to innovation. Rakuten Advertising’s global network of diverse partner ecosystem and partner intelligence enables advertisers and publishers to establish best-fit relationships and optimize performance. Through Affiliate Intelligence, Rakuten Advertising harnesses AI, data, human intelligence, relationships, connections, awareness, and creativity to unlock the full potential of affiliate marketing.
In conclusion, Rakuten Advertising’s success in winning the „Best Performance Marketing Solution“ award underscores its leadership in the marketing, sales, and advertising technology industry. With a focus on innovation, strategic partnerships, and addressing industry challenges, Rakuten Advertising continues to drive excellence in affiliate marketing. To learn more about Rakuten Advertising’s performance solutions, visit www.rakutenadvertising.com.