The retail and commerce media ecosystem is experiencing rapid growth and transformation, offering brands and agencies unprecedented opportunities to connect with consumers in innovative ways. The Interactive Advertising Bureau (IAB) is at the forefront of this evolution, hosting the highly anticipated second annual IAB Connected Commerce Summit: Retail Reimagined on September 17-18, 2024 in New York City. This event will bring together industry leaders to explore the changing landscape of commerce and how it is reshaping the way consumers discover and purchase products in the digital age.
The summit will feature a diverse range of speakers and moderators from companies such as Albertsons Media Collective, Pinterest, PepsiCo, TikTok, and more. These industry experts will share their insights on topics including measurement, attribution, artificial intelligence, shopper experiences, influencer marketing, shoppable ads, and digital-out-of-home. With the retail and commerce media landscape constantly evolving, the summit aims to address the challenges and opportunities that come with this growth.
One of the key highlights of the event will be the release of groundbreaking research by IAB on crafting digital video campaigns to drive sales across various platforms such as CTV, social video, and online video. This report will provide valuable recommendations for both the buy-side and sell-side on aligning with consumer expectations and leveraging insights to enhance their strategies. Additionally, IAB and IAB Europe will unveil In-Store Retail Media Standards for targeting, measurement, and reporting to ensure consistency and empower brands in the commerce media space.
Jeffrey Bustos, Vice President of Measurement, Addressability & Data Center at IAB, emphasized the significance of commerce media in leveraging first-party data for targeting, measurement, and partnerships. The summit will focus on developing innovative solutions, best practices, and standards to navigate the complexities of these emerging marketplaces and partnerships.
The agenda for the two-day summit includes keynote sessions, fireside chats, presentations, breakout sessions, and networking opportunities. Topics such as democratizing retail media, enhancing shopper experiences, navigating privacy, and leveraging artificial intelligence in marketing will be covered by industry experts. Attendees can expect to gain valuable insights, network with peers, and stay updated on the latest trends in commerce media.
As the retail and commerce media ecosystem continues to evolve, events like the IAB Connected Commerce Summit play a crucial role in bringing together industry leaders to share knowledge, collaborate on solutions, and shape the future of commerce. With a focus on innovation, standardization, and industry growth, the summit promises to be a valuable experience for brands, agencies, and professionals looking to stay ahead in the rapidly changing world of retail and commerce media.