The Global Destination Sustainability Index (GDS Index) is a comprehensive tool that measures the sustainability of travel destinations worldwide. It evaluates destinations based on four key categories: Destination Management, Supplier Performance, Environmental Performance, and Social Performance, using over 70 indicators to assess each city’s sustainability efforts. More than a hundred cities across the globe participate in this comparison, showcasing their commitment to sustainability in the tourism industry.
Helsinki, the capital city of Finland, has consistently performed well in the GDS Index in recent years. In 2023, Helsinki achieved an impressive fourth-place ranking, demonstrating its dedication to sustainability in the tourism sector. However, in the latest GDS Index published on October 16, 2024, Helsinki reached new heights by claiming the top spot as the world’s most sustainable destination.
Juhana Vartiainen, the Mayor of Helsinki, expressed his pride in this achievement, stating that it is a testament to the city’s long-term commitment to sustainable tourism development. He emphasized the collaborative efforts of tourism operators and local residents in driving Helsinki towards its goal of becoming the most sustainable destination globally.
One of the key factors contributing to Helsinki’s success in the GDS Index is its focus on environmental performance at the city level. Helsinki excelled in Destination Management, Supplier Performance, and Environmental Performance, and ranked second in Social Progress. The city’s initiatives include supporting local businesses in their sustainability efforts and investing in the development of tourist destinations to enhance social sustainability.
Nina Vesterinen, the Tourism Director at the City of Helsinki, highlighted the growing demand for sustainable travel services and destinations among international travelers. As sustainability becomes a priority for tourists, Helsinki’s position as the world’s most sustainable destination is likely to attract more visitors seeking environmentally conscious travel experiences.
Helsinki’s city strategy aligns with its goal of being the most sustainable and smartest tourist destination. The city’s Climate Action Plan for Tourism and Events outlines ambitious targets for sustainability, including achieving carbon neutrality by 2030. To reach this goal, Helsinki is implementing measures to reduce emissions, such as increasing the use of renewable energy and improving energy efficiency in buildings.
In addition to its focus on environmental sustainability, Helsinki is committed to inclusive tourism and engaging local residents in the development of tourism initiatives. The city actively measures the carbon footprint of tourism, promotes sustainable travel practices, and supports tourism companies in their sustainability efforts. Helsinki also seeks collaboration with other destinations at the national and international levels to further advance sustainable tourism practices.
Overall, Helsinki’s success in the GDS Index reflects its dedication to sustainability and innovation in the tourism industry. By prioritizing environmental, social, and economic sustainability, Helsinki is setting a positive example for other destinations worldwide and paving the way for a more sustainable future in travel.