The role of a Senior Marketing Manager at Sony Music Entertainment UK in London, England is a crucial one in the music industry. This position at AWAL involves overseeing the marketing strategy and initiatives for a diverse range of artists, from emerging talents to established names. The ideal candidate for this role is someone with extensive experience in running artist campaigns at a front line label or equivalent, and who possesses a deep understanding of digital marketing and social media platforms.
As a Senior Marketing Manager, you will be responsible for developing and implementing innovative marketing timelines and strategies for AWAL artists. This includes communicating and coordinating campaigns with AWAL’s global marketing teams, managing campaign budgets, and overseeing the delivery of all assets for designated artist campaigns. You will also work closely with internal teams such as A&R, Audience Development, Global Commercial Partnerships, and Sync, as well as external partners, to ensure the success of each campaign.
In addition to managing multiple campaigns in a fast-paced environment, the Senior Marketing Manager must also set clear campaign objectives and targets for all key stakeholders to adhere to. This involves working closely with artists and their teams to establish goals for each campaign and monitor performance using analytics and third-party tools. The successful candidate will also be responsible for advising on digital marketing, advertising, and social media strategies to maximize engagement and growth.
To excel in this role, the ideal candidate should have at least 6 years of music marketing experience at a record label, artist or label services company, or artist management company. They should also have a strong understanding of the AWAL business model and company values, as well as the inner workings of global music releases, distribution, and marketing. Additionally, the Senior Marketing Manager should be comfortable working with third-party promo teams and creative agencies, and have a good knowledge of the DSP landscape and target audiences.
Overall, the Senior Marketing Manager at Sony Music Entertainment UK plays a vital role in shaping the future of the music industry. This position offers the opportunity to work with a diverse range of artists and collaborate with a passionate and innovative team. With a focus on artist ownership, creative control, and driving success, this role is ideal for someone with a start-up mentality and a passion for teamwork and collaboration. Joining Sony Music Entertainment UK as a Senior Marketing Manager offers the chance to be part of a global community that values creativity, professional growth, and development.