Guarani FC Faces Sponsorship Woes as Dafabet Exits Brazilian Market
Guarani FC, a football club based in Campinas, Brazil, has been hit with a double blow in the 2024 season. Not only are they struggling at the bottom of the Serie B standings, but they also received news this week that their main sponsor, Dafabet, has decided to close its operations in the country. This decision leaves the club without a sponsor and raises concerns about their financial stability moving forward.
Dafabet had been a sponsor of Guarani since July and had a contract with the club until 2025. The company’s branding could be seen on the team’s jerseys, on official matchday billboards, in the locker rooms, and in various other areas of the stadium. However, due to regulatory issues with the Brazilian federal government, Dafabet is unable to display its logo on the club’s jerseys for the time being.
In response to Dafabet’s exit, Guarani FC has made a strategic decision to give the space on the front of their jerseys to StarsTEA, a new project aimed at promoting social inclusion for individuals with Autism Spectrum Disorder (ASD). This move demonstrates the club’s commitment to supporting relevant social causes and raising awareness about inclusion. The change will take effect after the match against Botafogo-SP on Wednesday.
The club released a statement expressing their gratitude to Dafabet for their partnership and for providing space to promote the StarsTEA project. Guarani FC sees this initiative as a transformative step that will have a positive impact on society and aligns with the values they uphold. Fans and supporters are encouraged to follow the club’s social media channels on Bluesky, Threads, Twitter, Instagram, and Facebook for updates on this and other initiatives.
The sudden departure of Dafabet has left Guarani FC in a challenging position, both on and off the field. As they navigate through this sponsorship crisis, the club remains focused on their commitment to social causes and community engagement. Despite the setbacks, Guarani FC is determined to overcome these obstacles and continue to strive for success both on and off the pitch.