Siyaram Silk Mills Limited, a renowned name in the textile industry, has recently announced the opening of its newest retail outlets in a strategic move to enhance direct customer engagement and provide a seamless shopping experience. These new stores are set to cater specifically to the growing demand for fast fashion and ethnic wear, marking a significant step forward in the company’s expansion plans.
The fast fashion outlets will feature the latest collections under the brand name, ZECODE, targeting urban shoppers who are looking for trendy and affordable apparel. With a focus on staying ahead of the fashion curve, these stores will offer a wide range of stylish clothing options that cater to the preferences of the modern consumer. On the other hand, the ethnic clothing outlets will showcase an extensive range of traditional clothes under the brand name, DEVO, catering to the rich cultural heritage and style preferences of the city.
This move is part of Siyaram’s larger strategy to penetrate Tier I, II, and III cities across India, with a total of 30 new outlets planned by March 2025. The company is set to invest approximately 50 crores in this initiative, showcasing its confidence in the growth potential of both the fast fashion and ethnic wear markets. By expanding its retail presence, Siyaram’s aims to cater to a broader audience and capitalize on the increasing demand for both modern and traditional apparel in India’s dynamic retail landscape.
With these new stores, Siyaram’s is not only looking to increase its market share but also to establish a stronger connection with its customers. By offering a diverse range of clothing options that cater to different style preferences, the company is positioning itself as a one-stop destination for all fashion needs. Whether customers are looking for trendy, urban wear or traditional ethnic attire, Siyaram’s new outlets aim to provide a seamless shopping experience that meets their expectations.
Overall, the opening of these new retail outlets signifies Siyaram’s commitment to staying relevant in the ever-evolving fashion industry. By strategically expanding its presence and offering a diverse range of clothing options, the company is poised to capture a larger market share and solidify its position as a leading player in the Indian retail landscape.