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Skai Wins ‚Best Overall AdTech Solution‘ in the 2024 MarTech Breakthrough Awards Program

The MarTech Breakthrough Awards program is an international annual event that recognizes standout marketing, advertising, and sales technology around the world. This prestigious awards program highlights the most innovative and impactful solutions in the global marketing and advertising technology industry. Companies that receive awards from MarTech Breakthrough are recognized for their excellence, innovation, and success in various categories related to marketing technology.

One of the recent winners of the MarTech Breakthrough Awards is Skai, the leading omnichannel advertising platform specializing in walled garden media. Skai was honored with the „Best Overall AdTech Solution“ award in the seventh annual MarTech Breakthrough Awards. This recognition is a testament to Skai’s commitment to innovation and excellence in the field of advertising technology.

The award-winning feature of Skai that caught the attention of the judges is the Creative Center. This unique hub within the Skai platform is designed to address the challenges that marketers face when it comes to managing and optimizing creative assets for marketing campaigns. In today’s omnichannel marketing landscape, understanding creative performance trends across different channels and publishers is crucial for success.

The Creative Center in Skai offers a range of key features that set it apart from other solutions in the market. One of the standout features is Creative Consolidation, which centralizes ad creatives scattered across multiple publishers, allowing marketers to easily monitor and compare performance insights and test different versions to determine the most effective assets. This feature streamlines the process of managing creative assets and enables marketers to make data-driven decisions to optimize their campaigns.

Another important feature of the Skai Creative Center is Faster Activation and Collaboration. This feature makes all creative assets visible across the marketing team, closing the feedback loop between analysis, activation, and creative iteration. By facilitating collaboration and communication among team members, Skai’s Creative Center enhances the efficiency and effectiveness of marketing campaigns.

Additionally, the Skai Creative Center offers Streamlined Reporting, providing ready-to-use templates in Skai’s dashboard for preparing cross-channel creative briefing reports in minutes. This feature saves marketers valuable time and resources by automating the reporting process and enabling them to focus on strategic decision-making.

Guy Cohen, Chief Product Officer at Skai, expressed his excitement about receiving the award from MarTech Breakthrough, emphasizing the importance of a strong creative strategy in the omnichannel ecosystem. He highlighted how Skai’s Creative Center empowers marketers to track the efficacy of their creative assets across all channels and adjust their strategies with speed and nimbleness.

The MarTech Breakthrough Awards program aims to honor excellence and recognize innovation in marketing, sales, and advertising technology-related categories. This year’s program attracted thousands of nominations from over 15 different countries worldwide, showcasing the global impact and reach of the awards.

Steve Johansson, Managing Director at MarTech Breakthrough, praised Skai’s Creative Center as a critical tool in the world of omnichannel advertising. He highlighted how the platform enables marketers to understand how creative content resonates with consumers across channels, ultimately maximizing the performance of their assets.

Skai is an omnichannel advertising platform that empowers brands and agencies to run data-driven programs across walled garden media. With partners including Google, Amazon Ads, Microsoft, and more, Skai has earned trust from notable brands such as HP, DoorDash, Sony, and L’Oreal. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and has eight international locations.

In conclusion, the MarTech Breakthrough Awards program recognizes and celebrates the best and brightest in the marketing, advertising, and sales technology industry. Skai’s Creative Center is a shining example of innovation and excellence in the field of advertising technology, providing marketers with the tools they need to succeed in today’s omnichannel marketing landscape. With its commitment to empowering marketers with data-driven solutions, Skai continues to lead the way in driving impactful results for advertising programs worldwide.

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