Solo Stove, the popular maker of smokeless fire pits, is once again teaming up with iconic rapper Snoop Dogg in a new campaign titled „Blunt Marketing.“ This collaboration, which is said to be Solo Stove’s largest campaign to date, is aimed at promoting the brand’s products in a candid and straightforward manner. The Martin Agency, known for its creative marketing strategies, worked on this effort to create a unique and engaging campaign.
The „Blunt Marketing“ campaign features Snoop Dogg and Warren G engaging in what the brand calls a „blunt“ session. This play on words refers to both a type of rolled marijuana cigarette and a candid approach to discussing the brand’s products. The campaign is set to air across various platforms including video, digital, social channels, and more. This approach is a departure from traditional marketing tactics and aims to capture the attention of consumers in a bold and unconventional way.
The campaign will run through the end of the year and includes limited-edition merchandise and high visibility placements on popular programs such as Amazon’s Thursday Night Football, NFL Sunday Ticket, and „The Voice.“ This strategic placement ensures that the campaign reaches a wide audience and maximizes its impact. By leveraging Snoop Dogg’s star power and influence, Solo Stove aims to create buzz and drive interest in its products.
This is not the first time Solo Stove has partnered with Snoop Dogg. Last year, the brand launched the „Snoop Dogg Goes Smokeless“ campaign, which garnered attention but did not result in the expected sales boost. Despite this, Solo Stove is doubling down on its partnership with the rapper, showcasing its commitment to innovative marketing strategies and building brand awareness.
The new campaign features a series of spots, including a 30-second ad and multiple 15- and 6-second spots, where Snoop Dogg and Warren G engage in a straightforward dialogue about Solo Stove products. The rapper’s charismatic presence and humor add a unique touch to the campaign, making it memorable and engaging for viewers. Additionally, Solo Stove will be launching three new products in the fall, further expanding its product offerings and appealing to a wider audience.
In addition to the media strategy, Solo Stove will offer a Snoop x Solo Stove fire pit that was co-created with the star, as well as limited-edition products such as fire pit accessories, sweatshirts, hats, and water bottles. These exclusive items will be available as a gift with purchase, adding value to the consumer experience and incentivizing purchases.
Overall, the collaboration with Snoop Dogg is a strategic move for Solo Stove to drive momentum towards its direct channels and boost sales. By leveraging the rapper’s popularity and influence, the brand aims to connect with consumers in a meaningful way and create a lasting impression. With the „Blunt Marketing“ campaign, Solo Stove is breaking the mold and setting itself apart in the competitive market, showcasing its innovative approach to marketing and brand building.