We Are Social Singapore, a socially-led creative agency, has recently launched vector, a community that aims to bring together global creators and innovators to collaborate on immersive experiences and resources that push the boundaries of creativity. This new platform is designed for brands looking to explore cutting-edge and innovative creative work that pushes the limits of traditional marketing strategies.
The vector community is comprised of specialists with diverse skills ranging from 3D motion design and CGI to product design. By bringing together these talented individuals, vector offers brands the opportunity to work with a group of forward-thinking creators who are constantly exploring new frontiers in the world of creativity. One of the first collaborations for the vector community is with the condom brand, P.S. Condoms, on an upcoming campaign.
Powered by .XYZ, the future strategy and innovation arm of We Are Social, vector’s founding community consists of 23 creators from various disciplines and locations around the world. This includes artists like Doooo, Samar Younes, Aundraj Jude, and Reza Hasni, who operate in multiplayer mode to deliver creative work that not only moves culture but also generates ideas worth discussing.
To introduce vector to the world, the community has released DROP001, a zine featuring creative work, interviews, and essays from its members. This zine is available for purchase on Metalabel, providing a glimpse into the innovative and collaborative work being produced by the vector community.
Nai Yen Wang, managing director of We Are Social Singapore, emphasized the agency’s commitment to leading the evolution of marketing by creating spaces like vector where brands can engage with a community of craftspeople to redefine how they connect with their audience in a crowded marketplace. Agalia Tan, vector lead and senior planner at We Are Social Singapore, highlighted the importance of collaboration and community in shaping the future of creativity and marketing.
Domingo Beta, a vector creator and co-founder of Veleta Studiolab, shared insights into the creative process behind vector’s first drop, emphasizing the blend of vibrant energy from featured artists with informative content that showcases the techniques and structures behind their work. This approach not only influenced the design of the zine but also sets the stage for future collaborations and possibilities within the vector community.
Overall, vector represents a new frontier in creative collaboration, bringing together talented individuals from around the world to push the boundaries of traditional marketing and create innovative experiences that resonate with audiences. As We Are Social continues to lead the evolution of marketing, initiatives like vector demonstrate the agency’s commitment to producing culture alongside visionary creators and brands.