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Sponsor Spotlight: Asahi Super Dry Renews Support for Rugby World Cup

Boost Mobile has recently announced a strengthened partnership with the Australian Professional Leagues (APL), solidifying its support for Australian football. The telco brand will now be an Official Partner of the Isuzu UTE A-League Men’s and Ninja A-League Women’s competitions, maintaining its status as the Official Telco Partner across both leagues. This extension of the partnership highlights Boost Mobile’s commitment to youth and rising stars within A-Leagues, with a focus on increasing visibility of players under 23 and sponsoring the Boost Young Footballer of the Year as part of the A-Leagues annual Dolan Warren Awards. The partnership aims to enhance the fan experience through innovative experiences and content, bringing fans closer to the game they love.

Jason Haynes, Boost Mobile CEO, expressed excitement about the partnership extension, emphasizing the brand’s eagerness to introduce itself to more Australian sports fans. Ned Negus, A-Leagues chief commercial officer, also shared his enthusiasm for Boost Mobile’s continued support, highlighting the brand’s efforts to hero rising stars within the leagues and enhance the match day experience for fans. The partnership is set to deliver impactful activations for the upcoming season, supporting the growth of A-Leagues.

In another exciting development, Deloitte has partnered with the United Cup and Tennis Australia as the Official Business and Technology Transformation Consulting Partner. This multi-year partnership will support various digital projects to enhance customer and event experiences, with Deloitte prominently featured across on-court signage during the United Cup in Perth and Sydney. The collaboration aims to optimize business processes within the ever-changing sporting landscape, showcasing Deloitte’s commitment to supporting sporting organizations locally and globally.

Asahi Super Dry has extended its partnership with the Rugby World Cup as the Official Beer and Principal Partner for both the men’s and women’s tournaments through 2029. The brand’s involvement underscores its commitment to supporting both the men’s and women’s games, with a focus on responsible drinking. Asahi will also be the presenting partner of the Official Rugby World Cup Podcast, offering fans exclusive content and in-depth coverage of the sport. This partnership marks Asahi’s first sponsorship of the Women’s Rugby World Cup, highlighting its dedication to the growth of women’s rugby globally.

Sydney FC has upgraded its partnership with online car dealership, Carma, for the 2024/25 Isuzu UTE A-League Men’s season. Carma will now serve as the official sleeve sponsor for the Sydney FC Men’s team, further strengthening its commitment to the club. The enhancement includes Carma becoming the official match day ball delivery partner, with activations set to run across Sydney FC’s digital platforms. The partnership reflects the mutual trust and success of the relationship between Sydney FC and Carma, showcasing their shared values of excellence and community commitment.

In conclusion, these partnerships between Boost Mobile, Deloitte, Asahi Super Dry, and Carma demonstrate the ongoing support and commitment of brands to Australian football, tennis, rugby, and soccer. Through innovative activations and collaborations, these partnerships aim to enhance the fan experience, support rising stars, and contribute to the growth of sports in Australia and globally.

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