Rosengård’s Olivia Schough and the rest of the team celebrate another victory at Malmö IP. The team’s success on the field is undeniable, but off the field, there seems to be a bit of a hiccup with Skatteverket regarding a sponsorship deal. Danir, the sponsor in question, had requested a tax deduction of 2 million kronor for their sponsorship of FC Rosengård in 2022. However, Skatteverket has rejected this request, citing a lack of sufficient connection between Danir and the football club to warrant the deduction. They also noted that Danir had not received any form of compensation from the individual players.
In order for a sponsorship to be tax-deductible, the sponsor must receive something in return from the sponsored party. This could include players participating in events or conferences on behalf of the sponsor. Rosengård’s Håkan Wifvesson clarified in an interview with Sydsvenskan that it is not just Danir but all their partners who sometimes require players or leaders to attend events and share about the club’s activities. However, due to the limited events in 2022, likely due to the effects of the pandemic, the compensatory actions were minimal.
With this background, Skatteverket has disallowed the 2 million kronor deduction for the sponsorship, resulting in Danir facing a total deficit of over 92 million kronor in their business activities. Additionally, they are required to pay a tax surcharge of 200,000 kronor.
The situation highlights the complexities of sponsorship deals in the world of sports and the importance of ensuring that all parties involved adhere to tax regulations. While FC Rosengård continues to excel on the field, it is essential for the club and its sponsors to maintain transparency and compliance in their financial dealings off the field. This incident serves as a reminder for all sports organizations and sponsors to carefully consider the terms of their agreements to avoid any potential tax issues in the future.