RepresentationalStok, an Indore-based beer brand, has recently unveiled a brand new look and revamped brand identity through a comprehensive digital campaign. The campaign, titled „Live The Chill,“ aims to connect with audiences through beer persona-based visual connect and encourages everyone to embrace their unique modes of relaxation with Stok beer.
The highlight of the campaign is the beloved Stok Panda, which has been reimagined in a fresh and engaging way to represent the brand’s popular beer variants. Each panda now embodies a distinct personality, with the adventurous one representing Stok Strong, the laid-back for Stok Lager, and the poised for Stok Wheat. This creative approach is intended to make the brand more relatable and appealing to consumers.
The comprehensive campaign was conceptualized and executed by marketing solutions agency Asymmetrique in three phases. The first phase saw the Stok panda mysteriously disappearing from the packaging, sparking curiosity and speculation on social media. Influencers such as Sensibly Insensible, Omkar, and Shreya Jain participated in creating buzz and engagement around the campaign.
Building on the mystery, the second phase featured teasers, influencer activities, and interactive posts to keep the audience engaged. The final phase unveiled the Panda’s stunning makeover through an engaging video, along with the announcement of Stok’s return on an all-new packaging design. This phase included the release of the Stok Personality Film, influencer collaborations, and an AR filter integration, providing an immersive and interactive experience for the audience.
CEO of MEBL, Vedant Kedia, shared his vision behind the rebranding, stating that they wanted Stok to have a unique appeal that caters to beer choices sought by Gen Z. The three Stok Pandas were created to reflect the spirit of individuality valued by this generation. Founder and MD of Asymmetrique, Nitin Gupta, highlighted the goal of creating a campaign that not only showcased the new packaging but also allowed consumers to connect with their beer type through the Stok Panda’s new avatars.
In a world where AI in PCs is set to disrupt the way we work, HP India has launched a campaign titled „Be Unstoppable with HP AI PCs“ to create awareness about the benefits of AI PCs for the future workforce. This campaign, conceptualized by Lowe Lintas, aims to resonate with Gen Zs, the first digital-native generation, who are rapidly embracing AI technology.
Additionally, the „Nammavara Savi“ campaign by DDB Mudra epitomizes the legacy of Karnataka by connecting the present with the past through emotionally resonant visuals. Through two distinct television commercials, the campaign explores themes of memory and tradition, reflecting the rich culinary heritage of the region.
Overall, these campaigns showcase the power of creative storytelling and engaging visuals in capturing the attention of audiences and creating a lasting impact. As brands continue to evolve and adapt to changing consumer preferences, innovative campaigns like these play a crucial role in building brand identity and connecting with consumers on a personal level.