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Study finds a surge in online teaching content creators in Tier-2 cities of India

The education sector in India is undergoing a significant transformation with the rapid digitization of learning resources. Online education has seen a substantial expansion, particularly in tier-2 cities, making quality education more accessible to individuals at the grassroots level. A recent study by Classplus, a startup specializing in educational technology, sheds light on this growing trend and its impact on students across the country.

One of the key findings of the study is the emergence of a large number of educational content creators from tier-2 cities such as Jaipur, Indore, Lucknow, Nagpur, and Patna. These educators are playing a crucial role in positively impacting the lives of students from even more remote areas, including tier-3 and tier-4 towns and villages. Approximately 78 per cent of Classplus‘ content creators are based in tier-2 cities, highlighting the significant contribution of these individuals in the digital education landscape.

For many students who previously had limited access to quality education due to high costs or geographical constraints, online education is becoming a viable alternative. The study emphasizes the importance of adapting to the digital age, especially as most entrance exams are now conducted online. Mukul Rustagi, Co-founder and CEO of Classplus, stresses the need for teachers to embrace technology to meet the evolving needs of students.

„We have developed a multi-faceted assessment platform that supports a wide variety of questions and formats,“ said Rustagi, underlining the importance of such tools in the current educational scenario. The study also revealed a staggering statistic: in 2023 alone, students attempted to solve more than 400 crore questions on apps created by Classplus content creators, indicating the growing reliance on digital platforms for exam preparation and education in general.

Currently, these content creators are reaching over five crore students across more than 3,000 cities in India, creating a vast digital ecosystem that is enhancing access to education and bridging the gap between students in urban and rural areas. By leveraging technology, teachers from tier-2 cities are bringing quality education to the doorsteps of students who would otherwise have limited opportunities.

In conclusion, the digitization of education in India is revolutionizing the way students learn and access educational resources. Online education is not only making quality education more accessible but is also empowering educators from tier-2 cities to reach a wider audience and make a significant impact on the lives of students across the country. This shift towards digital learning is a positive step towards creating a more inclusive and equitable education system in India.

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