Local telemedicine company RapiDr has recently made waves with a cheeky ad that takes a direct jab at a teleconsultation clinic that was suspended by the Ministry of Health (MOH) for issuing multiple medical certificates (MCs) to patients. The ad, which was posted on Instagram Stories, highlights RapiDr’s commitment to quality consultations that start from SG$6.90 and emphasizes that they do not engage in one-second consultations, a clear reference to the questionable practices of the suspended clinic.
The suspension of MaNaDr Clinic’s teleconsultation services earlier this month shed light on the concerning practices that were taking place. MOH’s investigations revealed that a significant number of patients had undergone extremely short teleconsultations, with some lasting only one second. Additionally, there were instances where multiple MCs were issued to the same patients over a short period, raising ethical and clinical concerns.
In response to this controversy, RapiDr’s ad serves as a bold statement against such practices in the telemedicine industry. By proudly displaying their MOH license number and promoting their affordable consultations, RapiDr positions itself as a trustworthy and reliable alternative for individuals seeking medical advice online.
The ad by RapiDr not only showcases the company’s values but also serves as a clever marketing strategy to differentiate themselves from competitors. In a landscape where trust and credibility are paramount, RapiDr’s decision to address the issue head-on demonstrates their commitment to transparency and ethical standards.
RapiDr’s bold move is part of a larger trend where companies are using cheeky and attention-grabbing ads to stand out in a crowded market. Just across the border, coffee brand Bask Bear Coffee recently made headlines with an out-of-home (OOH) ad that humorously compared their burgers to those of a well-known fast-food chain. This playful approach to advertising not only captures the audience’s attention but also sparks conversations and drives engagement.
As the telemedicine industry continues to evolve, it is essential for companies like RapiDr to uphold high standards of professionalism and integrity. By addressing the shortcomings of their competitors in a lighthearted yet impactful manner, RapiDr sets a positive example for the industry and reinforces the importance of ethical practices in healthcare.
In a world where consumer trust is paramount, companies that prioritize transparency and accountability are likely to gain a competitive edge. RapiDr’s cheeky ad serves as a reminder that in an age of increasing scrutiny, honesty and integrity are key pillars of success in the telemedicine industry.