Tenaga Nasional Berhad (TNB), Malaysia’s leading energy provider, has recently announced its partnership with Chariot Agency as its main advertising agency and Pulse AMC as its media agency. This strategic collaboration signifies a significant step forward in TNB’s efforts to enhance its brand presence and customer engagement through innovative and impactful advertising strategies.
The selection of Chariot and Pulse AMC as the primary agencies for media planning and buying followed a rigorous pitch process that evaluated several agencies. TNB’s decision to partner with these agencies reflects its commitment to pushing the boundaries of advertising and embracing fresh perspectives for forward-thinking ideas.
Adrian Cheah, managing director and co-founder of Chariot Agency, expressed his excitement about being chosen as TNB’s lead advertising agency. He stated, „Our team is thrilled to bring our creative energy and strategic expertise to this collaboration. We are eager to create powerful campaigns that resonate with TNB’s audience and contribute to the company’s continued success.“
Similarly, Vivian Tah, CEO and Founder of Pulse AMC, shared her enthusiasm about the partnership. She emphasized the agency’s expertise in media planning and buying, ensuring that TNB’s messages reach the right audiences effectively. By combining media strategies with Chariot’s creative approach, Pulse AMC aims to enhance brand visibility and engagement, playing a pivotal role in this dynamic collaboration.
In a recent development, Chariot Agency promoted Gillian Yap to the role of general manager. Yap, who initially joined the agency as head of account management in 2022, now oversees the day-to-day operations, drives business development, and spearheads high-impact projects. This appointment marks a significant milestone in Yap’s career, showcasing her dedication and leadership within the agency.
As TNB continues to strengthen its advertising efforts with Chariot Agency and Pulse AMC, industry professionals and enthusiasts can look forward to the upcoming PRAsia conference in Singapore and Malaysia. This event promises to provide valuable insights and tools for navigating the dynamic PR landscape, with over 100 industry leaders and experts participating in insightful discussions and sharing valuable takeaways.
Overall, TNB’s strategic partnership with Chariot Agency and Pulse AMC underscores its commitment to innovative advertising practices and customer engagement. With a focus on creativity, strategic planning, and media expertise, this collaboration is poised to elevate TNB’s brand visibility and resonate with its target audience effectively.