Tesco, a leading retailer in the European fashion industry, is proud to be at the forefront of implementing Digital Product Passports (DPPs) in collaboration with Fabacus for their F&F clothing range. This initiative is seen as a significant step forward in promoting sustainable and circular practices within the industry. Joe Little, Tesco’s head of technical, emphasizes the importance of DPPs in driving sustainability and is pleased to lead the way in this pilot project.
The Ecodesign for Sustainable Products Regulation (ESPR), which came into effect on July 18, 2024, aims to enhance the sustainability and circularity of products in the European Union market. One of the key requirements of this regulation is the implementation of DPPs for almost all categories of physical goods sold in the Eurozone, including apparel, by 2030. This regulation is expected to bring about a significant shift in how products are designed, manufactured, and consumed.
DPPs are being introduced gradually, starting with sectors like batteries, but the fashion industry is also gearing up for this change. Tesco’s pilot project, along with initiatives by other fashion brands like Nobody’s Child and Chinti & Parker, is helping the apparel industry prepare for the upcoming regulatory requirements. Fabacus founder and CEO, Andrew Xeni, highlights the importance of educating the industry on the implications of ESPR and the opportunities it presents for businesses to showcase their commitment to sustainability.
The regulation mandates that DPP information must be accessible to consumers through a data carrier such as a QR code, NFC, or RFID, which should be present on the product itself and remain accessible throughout its lifecycle. This transparency enables consumers, manufacturers, and authorities to make informed decisions regarding sustainability, traceability, and circularity. It also requires detailed information about a product’s environmental impact, including materials, repair instructions, disposal, recycling methods, and lifecycle impact to be readily available and digitally integrated.
Xeni expresses pride in supporting partners to navigate the complexities of compliance and data management in light of this regulatory shift. The standardization of DPP data across retail globally is a key focus to ensure consistency and accessibility for all consumers. Tesco’s success in the clothing sector, as evidenced by strong growth in the first quarter of 2024/2025, reflects the grocer’s ability to meet consumer demands and compete effectively in the industry.
In conclusion, Tesco’s leadership in implementing DPPs in the European fashion industry underscores its commitment to sustainability and innovation. As the industry prepares for the regulatory changes brought about by ESPR, collaboration with partners like Fabacus is essential to ensure a smooth transition towards more sustainable and circular practices. By embracing DPPs and promoting transparency in product information, Tesco is setting a positive example for the industry and driving positive change towards a more sustainable future.