The world of influencer marketing is constantly evolving, with new trends and personalities emerging at a rapid pace. One such trend that has taken the internet by storm is the rise of the „demure“ lifestyle, championed by TikTok sensation Jools Lebron. Brands like Verizon, Lyft, and Zillow are quick to jump on the bandwagon, collaborating with Lebron to stay relevant in this cultural shift.
Jools Lebron, known for her tongue-in-cheek TikToks on how to be „demure and cutesy,“ has captured the attention of younger audiences with her understated approach to everyday life. Her viral video describing her workplace demeanor as „very demure, very mindful“ has garnered millions of views and sparked a trend on social media platforms like TikTok and Instagram. With over 1.16 million public mentions on X (formerly Twitter), Lebron has become a social media sensation, even making appearances on mainstream shows like Jimmy Kimmel Live.
Verizon was one of the first major brands to collaborate with Lebron, seizing the opportunity to tap into the demure trend. In a sponsored post, Lebron promotes Verizon’s new guaranteed trade-in program, emphasizing the importance of having a sleek and functional phone. The collaboration has been a success, with the clip garnering over 4.1 million views and generating buzz for the brand.
Other brands have also hopped on the demure bandwagon, with Lyft featuring Lebron in an ad promoting respectful treatment of its drivers, and Zillow appointing her as their „chief demure officer“ to help determine which houses exude a demure vibe. Maybelline, Marc Jacobs, Oreo, and e.l.f. Cosmetics have also joined the trend, incorporating Lebron into their marketing campaigns.
The shift from the party-girl Brat Summer to the more modest Demure Fall is not just influencing brand activations, but also reflecting a larger pattern of femme-driven trends that quickly transition from online to offline. From „Barbiecore“ to „hot girl summer,“ cultural trends are constantly evolving, challenging marketers to stay ahead of the curve and capitalize on fleeting moments of popularity.
Emma Ferrara, chief business development officer at digital marketing agency Viral Nation, emphasizes the importance of aligning brand messaging with trending moments and reacting quickly to capitalize on opportunities. Brands that can speak the language of digital and adapt to changing trends are best positioned to succeed in the fast-paced world of influencer marketing.
In conclusion, the rise of the demure trend and the rapid response of brands like Verizon, Lyft, and Zillow highlight the ever-changing landscape of influencer marketing. By collaborating with influencers like Jools Lebron and staying attuned to cultural shifts, brands can stay relevant and engage with audiences in meaningful ways.