In the fast-paced world of social media, staying ahead of trends and understanding the ever-evolving landscape is crucial for success. We had the opportunity to sit down with two of the social butterflies at NERD Productions, Viktoriia Telfer, the PR Manager, and Margaux M, the social media manager. These talented ladies are the driving force behind everything you see from NERD Productions online, from PR features to daily stories and fun get-together reels. Let’s dive into their insights, expertise, and essential tips for thriving in the social media industry.
Margaux, the social media manager at NERD Productions, brings a wealth of experience in marketing, having earned a bachelor’s degree in marketing management and worked in the field for seven years. Her love for life and learning shines through in her work, where she combines her passion for marketing with interests in pottery, flowers, and the ocean. On the other hand, Viktoriia, NERD’s PR manager and a talented photographer, has been with the company for three and a half years. With a strong background in PR and production, she excels at promoting NERD talent and new projects. Beyond her work at NERD, Viktoriia is a travel content creator on major social media platforms.
When discussing the most significant developments shaping the social space, Margaux highlights the importance of short-form videos and community building. Platforms are increasingly encouraging creators to focus on short-form videos, making editing easy and fun with features like templates, trends, transitions, and audio syncing. Community building has also become a key strategy for brands to stand out and connect authentically with their audience. Margaux mentions Rhode’s NYC Summer Pop-up Event as a successful example of engaging fans through exclusive products and themed events.
Viktoriia emphasizes the growing focus on community in social media, citing platforms like Threads and Instagram’s community channels as tools for brands and influencers to deepen connections with their audience. By fostering engagement through feedback sessions, community trips, and events, brands like REFY and WE ARE TALA create a sense of belonging and loyalty among their followers.
In terms of creative opportunities, Margaux and Viktoriia both highlight the evolving features on platforms like Instagram, such as stickers for Stories and TikTok’s seamless shopping experience. These tools not only enhance creativity but also provide marketers with innovative ways to engage their audience and drive conversions.
When it comes to the role of social media in society, Margaux emphasizes the importance of brands upholding their values and supporting causes they believe in. At NERD Productions, the focus is on championing under-represented talent and staying consistent in their support online and offline. Viktoriia stresses the need for brands to prioritize customer well-being and authenticity in their social media presence, while acknowledging the challenges of navigating public feedback and discourse.
The integration of traditional PR efforts with social media strategies is a key aspect of NERD’s marketing approach. Margaux and Viktoriia highlight how PR features are seamlessly translated to social media, creating a cohesive narrative across different platforms. By leveraging storytelling and collaboration, NERD amplifies the impact of their campaigns and showcases their visual work harmoniously.
Incorporating AI into their day-to-day roles, Margaux and Viktoriia use AI tools for research, content strategy, and concept generation. While AI streamlines certain tasks, they emphasize the importance of maintaining an authentic voice and creative approach in their work.
Outside of work, Margaux enjoys engaging with aesthetic content on platforms like Pinterest and Instagram, particularly in the vintage fashion, beauty, crochet, and pottery communities. Viktoriia’s personal accounts focus on travel, fitness, and photography, reflecting her interests and creative pursuits.
For aspiring social media professionals, Margaux advises experimenting with accounts to develop an analytical approach and understand platform algorithms. Viktoriia recommends starting in a specific niche, tracking performance metrics, and learning from successful brands to build a strong foundation in social media.
In conclusion, the insights shared by Margaux and Viktoriia offer valuable perspectives on navigating the dynamic world of social media. By staying informed, embracing creativity, and prioritizing authenticity, social media professionals can thrive in this ever-evolving industry.