Live shopping, a concept originating from China, has made its way to Sweden during the pandemic. This innovative approach allows stores to sell products directly to viewers through live broadcasts on social media platforms, utilizing the comment section for instant purchases.
Johny Larsen, the sales manager for the Nordic region at software company Sprii, specializes in providing ordering and payment solutions for live shopping. Larsen notes that their clientele primarily consists of small businesses, scattered across various locations in Sweden.
While the exact prevalence of live shopping in Sweden remains unclear, a 2021 study conducted by the Internet Foundation revealed that only three percent of Swedes have engaged in live shopping at some point. Despite this, several stores in Blekinge have embraced this trend, leveraging live broadcasts to showcase and sell their products.
So, why are smaller businesses opting for live shopping as a sales strategy? According to Larsen, the appeal lies in the opportunity to reach customers where they are most active – on social media platforms. Additionally, live shopping enables businesses to tap into a larger audience, potentially increasing sales and brand visibility.
For those unfamiliar with the concept, Larsen recommends watching a live shopping demonstration to witness firsthand how this interactive and engaging sales technique operates. By combining the immediacy of live broadcasts with the convenience of online shopping, live shopping offers a unique and dynamic shopping experience for both businesses and consumers alike.
As live shopping continues to gain traction in Sweden, it will be interesting to see how this trend evolves and shapes the future of retail. With its ability to connect businesses with customers in real-time and create a personalized shopping experience, live shopping has the potential to revolutionize the way we shop and interact with brands.