The TAC Academy, launched by The Advertising Club in partnership with IPA – The Institute of Practitioners in Advertising, is set to revolutionize the marketing, advertising, and media industry by offering a range of cutting-edge qualifications to professionals. With a focus on empowering individuals and raising the bar for talent in the industry, The TAC Academy provides a platform for continuous professional development and learning.
The academy offers a variety of certificates tailored to different levels of experience and expertise. The Foundation Certificate is designed for newcomers to the industry, taking them through the entire brand communications process and teaching them essential skills such as writing strategies, understanding different media roles, using data, and measuring success. This certificate is ideal for individuals with 0-3 years of experience in the field.
For those looking to master the basics of digital performance marketing, the Digital Performance Essentials Certificate is the perfect choice. This certificate helps professionals become better at briefing, planning, and executing digital marketing campaigns, making it suitable for individuals at all levels of experience.
The Effectiveness Essentials Certificate focuses on understanding the principles of effectiveness in advertising and marketing, teaching learners how to make the case for commercial creativity and make strategic decisions in their roles. This certificate is suitable for professionals at all levels.
The Media Research Essentials Certificate is designed to provide essential media research knowledge and skills to succeed in the media industry. This certificate is suitable for individuals at all levels of experience.
For more experienced professionals with 4-8 years of experience, the Advanced Certificate in Effectiveness and the Advanced Certificate in Communications Planning offer a deeper understanding of campaign evaluation, impact analysis, and strategic communications planning. These certificates enable professionals to become strategic leads in their client’s businesses and maximize the effectiveness of their communication plans.
Rana Barua, group chief executive officer of Havas India and president of The Advertising Club, expressed his commitment to introducing global best practices through innovative learning and training initiatives in the industry. The partnership with IPA marks the beginning of an exciting new chapter with the launch of The TAC Academy as a pioneering platform for industry professionals.
Louise Hinchliffe, director of Professional Development at IPA, highlighted the organization’s ambition to professionalize the advertising, media, and communications industries globally. The partnership with The Advertising Club will enable learners in India to benefit from IPA’s portfolio of qualifications and deepen their knowledge of the industry.
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Overall, The TAC Academy is set to play a crucial role in shaping the future of the marketing, advertising, and media industry by providing professionals with the tools and knowledge they need to succeed in a rapidly evolving landscape. Join the community of 2M+ industry professionals and subscribe to the newsletter for the latest insights and analysis. Download the ETBrandEquity App for real-time updates and save your favorite articles for future reference.