Are you considering a career as a social media manager (SMM)? With social media commerce projected to reach a whopping US$2.9 trillion by 2026 and over 4.74 billion people worldwide using some form of social media, the demand for skilled social media managers is on the rise. If you have a passion for creativity and connecting with others online, then a career as a social media manager might be the perfect fit for you.
So, what exactly does a social media manager do? A social media manager is responsible for managing a brand’s online presence across various social media platforms. This includes tasks such as strategic content planning and creation, community management, and reporting on content performance. In essence, a social media manager acts as the voice of the brand on social media, ensuring that all content aligns with the brand’s identity and resonates with its audience.
To become a successful social media manager, you’ll need a diverse set of skills, including creativity, analytical thinking, people skills, and adaptability to new trends and tools. While a formal marketing education is not required, having a background in marketing or related fields can be beneficial. Additionally, continuous learning is essential in the ever-evolving world of social media.
When it comes to salary, social media managers can earn anywhere from $40,000 to over $100,000 annually, depending on factors such as location, experience, and employment type. Freelance social media managers can also set their rates based on their experience level, with hourly rates ranging from $25 to $250.
To kickstart your career as a social media manager, here are some key steps to follow:
1. Brush up on your social media knowledge: Stay informed about the latest trends, features, and news in the social media landscape.
2. Gain experience: Work with clients, internships, or co-ops to build your portfolio and skills.
3. Create a portfolio: Showcase your work in a portfolio to demonstrate your capabilities to potential clients or employers.
4. Update your resume: Craft a standout resume that highlights your skills and experience in social media management.
5. Network: Connect with industry peers and potential clients on social media platforms like LinkedIn.
6. Keep learning: Stay up-to-date with industry trends and changes through online courses, industry news, and experimentation with new strategies and tools.
In addition to these steps, there are some non-obvious aspects to consider when pursuing a career as a social media manager. These include the importance of people skills, the value of graphic design knowledge, the future outlook of the career, the role of client expectations, the need for a niche, and the rewarding aspects of being a social media manager.
Overall, becoming a social media manager can be a rewarding and fulfilling career choice for those who are passionate about social media and digital marketing. With the right skills, experience, and dedication, you can carve out a successful career in this dynamic and ever-evolving field.