In the earliest days of influencer marketing, firms had to either entrust their influencer marketing to agencies or do all the hard work themselves. This included finding influencers, approaching them, encouraging them to work with you, and managing the resulting campaigns. For many businesses, the agency path was too expensive and the organic process too complicated. So enterprising companies developed influencer marketplaces and other platforms as tools to make life simpler for frazzled marketing managers trying to undertake influencer marketing campaigns.
Our latest State of Influencer Marketing Benchmark Report highlights that 76.2% of influencer marketing campaigns are run in-house. In addition, the report found that 57.5% of respondents now use a 3rd-party platform to help them with their influencer marketing. These exist for just one reason: to make life easier for companies engaging in influencer marketing.
Indeed, both Instagram and TikTok run official platforms to assist with brand and creator collaborations. Not all influencer tools and platforms act as influencer marketplaces, but many do.
In this post, we look at 18 of the best influencer marketplaces and platforms to help make your influencer marketing as stress-free as possible.
Best Influencer Marketplaces:
Brandwatch Influencer Marketing
- Best suited for: Enterprises and Large Brands
- Pricing Overview: On request. Packages start as low as $750 for smaller enterprises.
- Influencer Pool Size: 30+ million
- Social Networks: Facebook, Instagram, TikTok, YouTube, Twitter, Twitch
Brandwatch is a suite of three interrelated tools to allow firms to make the most of their social media presence:
- Brandwatch: Social Media Management
- Brandwatch: Consumer Intelligence
- Brandwatch: Influencer Marketing
Brandwatch: Influencer Marketing (featuring the platform Influence) is excellent for large firms looking for an influencer marketplace. You can use it to discover influencers, handle relationships, and manage campaigns all in one end-to-end solution.
Core Features (of Brandwatch: Influencer Marketing):
- Influencer marketing across TikTok, Instagram, YouTube, and more
- Filtering by interests, brand affinities, prior brand work, credibility, and more.
- Seamless management
- Mobile-friendly, white-labeled dashboards for influencers
- Sharing functionality
- Streamlined workflows
- Ability to track deliverables to ensure influencers fulfill their requirements
- Can vet influencers effectively using reporting and communication features
- Automated reporting
Awards and Recognitions:
Meta Business Partner, X Official Partner, TikTok Marketing Partner, LinkedIn Marketing Partner.
Notable Campaigns:
Insta360 is a camera company based in Shenzhen, China, with offices in Berlin, Hong Kong, Los Angeles, and Tokyo. Powered by AI, the brand’s video editing software is revolutionizing the way creators make engaging content. The Insta360 camera is recognized for its innovation. Indeed, in 2019, NASA used Insta360 cameras to live-stream the landing of their Insight Mars Lander.
The company has recognized the benefits of influencer marketing for some time. Before working with Brandwatch, the company used influencer campaigns for seasonal campaigns like winter sports and Black Friday and product launches. They found the variety of campaigns made influencer management increasingly complex, and as the company expanded it needed assistance with its influencer marketing. There was too much information in too many documents, and the system was prone to error.
Insta360 now manages its partner relations at scale with Brandwatch Influence. The partnership team runs over 60 campaigns a year and currently manages around 4,000 partners using the Brandwatch platform. Some campaigns contain as many as 3,000 social posts and generate a massive amount of data over a short period, which they can now easily analyze.
Strategic Approach:
The Insta360 team uses Brandwatch Influence daily to manage partner relationships