User-generated content (UGC) has become a crucial component of content marketing strategies in recent years. This shift is primarily due to the fact that customers tend to trust content created by other consumers like them rather than traditional advertisements. As a result, businesses are increasingly turning to UGC platforms to enhance their content marketing efforts.
A recent report by Salsify revealed that 40% of shoppers consider UGC to be very important in making purchase decisions. This sentiment is echoed by marketers as well, with 81% of e-commerce marketers stating that visual UGC is more impactful than influencer content or professionally shot ads. With both customers and marketers recognizing the value of UGC, it’s no surprise that businesses are focusing more on leveraging this type of content.
To help businesses navigate the world of UGC platforms, we have compiled a list of the top UGC platforms for brands in 2024. These platforms offer a range of services, from influencer and UGC marketing to full-service agency offerings. Each platform has a track record of exceeding client expectations and delivering stellar results through curated UGC campaigns.
Let’s dive into our selection of the best UGC platforms for businesses:
1. Brandwatch Influencer Marketing Software:
– Suitable for large-scale organizations
– Supports major social media channels such as YouTube, Facebook, Instagram, Twitter, Twitch, and TikTok
– Offers influencer and UGC marketing services
– Provides influencer relationship management tools
– Features a search engine to find creators and brand ambassadors
– Offers influencer campaign management and post scheduling
– Provides a single dashboard view of all campaigns with analytics and reporting
2. Creator.co:
– Ideal for brands and agencies of all sizes
– Supports multi-channel campaigns with integrations for Instagram, YouTube, and TikTok
– Offers influencer and creator marketing services
– Provides influencer analytics and reporting features
– Integrates widgets for audience insights and engagement metrics
– Allows for custom chat templates for influencer communication
– Features an opt-in tab for UGC creator onboarding
– Facilitates payment negotiation with creators
3. LTK (formerly rewardStyle):
– Suitable for e-commerce brands of all sizes
– Supports medium to large businesses and e-commerce companies
– Offers influencer and UGC marketing services
– Provides influencer discovery with Match AI technology
– Offers analytics and reporting tools with LTK 360
– Supports social media ads and sponsored posts
– Features Connected TV advertising options
– Facilitates influencer collaboration and content creation
4. VN Secure:
– Integrates with Facebook, Instagram, TikTok, X, YouTube, LinkedIn, Pinterest, Snapchat
– Provides AI-powered technology for influencer content screening
– Offers risk parameter customization for influencer vetting
– Supports social listening and competitor research
– Features impersonation detection for fake account identification
– Provides automated brand protection and content verification
5. Skeepers:
– Suitable for small, medium, and large brands and agencies
– Integrates with Instagram and TikTok
– Focuses on UGC campaigns and content creation
– Offers influencer discovery and management tools
– Provides automated UGC campaign management
– Features analytics and reporting dashboard
– Offers content rights management and shoppable content options
– Supports API integration for real-time data tracking
6. IndaHash:
– Suitable for brands of all sizes
– Integrates with major social media platforms like Instagram, YouTube, TikTok, and Snapchat
– Offers UGC creation and campaign management services
– Provides targeted UGC campaigns and influencer collaboration
– Facilitates content moderation and analytics tracking
– Supports influencer content amplification and e-commerce tools
– Offers comprehensive UGC reporting and measurement features
7. Birdeye:
– Ideal for businesses looking to enhance customer reviews and UGC
– Integrates with Facebook, Twitter, LinkedIn, Google My Business, and Instagram
– Offers automated review sharing and integrated review display
– Enhances SEO with rich snippet data and review-driven marketing tools
– Facilitates review generation and management for increased engagement
8. Intellifluence:
– Suitable for businesses of all sizes
– Integrates with Facebook, Twitter, Instagram, LinkedIn, TikTok, Pinterest, YouTube, Twitch, and Reddit
– Offers influencer marketing and UGC creation services
– Provides influencer discovery and relationship management tools
– Supports affiliate links, referral codes, and payment processing
– Features community message boards and customizable application forms
9. CrewFire:
– Ideal for brand ambassador management and UGC campaigns
– Integrates with Instagram, Facebook, Twitter, and Shopify, Magento, and WooCommerce
– Offers influencer relationship management and content review tools
– Provides payment processing and influencer content amplification features
– Supports e-commerce tools and team collaboration options
10. TINT:
– Suitable for basic UGC collection and publishing
– Integrates with major social networks like Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube, and Tumblr
– Offers omnichannel UGC marketing campaigns and AI-powered content curation
– Provides spam and brand protection filtering and shopping tools
– Supports UGC collection from emails and direct uploads
These UGC platforms offer a range of features and services to help businesses leverage user-generated content effectively. Whether you’re looking to enhance your social media presence, drive conversions, or build brand credibility, these platforms can provide the tools and resources you need to succeed in the world of UGC marketing.