Treasure Global Inc. is making waves in the technology solutions industry with its recent announcement of plans to integrate TikTok Shop with ZSTORE, an online store offering groceries within the ZCITY Super APP. This strategic move is set to enhance the global reach of the company and provide a platform for merchants to showcase and sell their products directly within TikTok Shop, a popular video-focused social media platform with over 150 million viewers.
The integration with TikTok Shop marks a significant advancement for Treasure Global, as it opens up new opportunities for growth and expansion in the global market. By tapping into TikTok Shop’s extensive user base, which includes over 55 million US shoppers, the company is poised to reach a wider international audience and drive its globalization efforts forward.
One of the key benefits of this integration is the opportunity it provides for ZSTORE’s 2,061 merchants to advertise their products through TikTok Shop, increasing visibility and engagement with potential customers. With the platform’s interactive features, merchants can reach a broader audience and capitalize on the growing trend of social commerce. Additionally, ZCITY’s 2.7 million existing users will benefit from a seamless shopping experience, as they can now complete their orders directly within TikTok Shop.
The rise of social commerce has been exponential, with revenue projected to hit USD 913 billion in 2023 and expected to reach USD 6.2 trillion by 2030. This surge is driven by factors such as celebrity influence, video-rich content, and frictionless checkouts that facilitate impulse purchases on social media platforms. For brands like Treasure Global, this presents a significant opportunity to scale sales and expand their reach through social media channels.
Carlson Thow, CEO of Treasure Global, expressed his excitement about the integration, stating, „The integration of TikTok Shop with our ZCITY platform is a strategic move that will greatly benefit our company, merchants, and users. By uniting our innovative technologies with TikTok’s dynamic platform, we are creating a vibrant ecosystem that fosters growth and enhances the shopping experience for everyone involved.“
Treasure Global Inc. is a leading Malaysian solutions provider known for developing innovative technology platforms. The company’s flagship product, the ZCITY Super App, has garnered over 2.7 million registered users as of August 9, 2024. With a focus on transforming and simplifying the e-payment experience for consumers while offering rewards, Treasure Global is at the forefront of digital innovation in Malaysia.
In conclusion, Treasure Global’s integration with TikTok Shop represents a significant step forward in the company’s globalization efforts and market expansion. By leveraging the power of social commerce and tapping into TikTok Shop’s vast user base, Treasure Global is poised to reach new heights in the technology solutions industry. With a commitment to innovation and customer satisfaction, Treasure Global is set to make a lasting impact in the digital landscape.