Farhan Adam, a national sepak takraw player, was recently awarded a special honor by the well-known shoe company, Vans. The award entailed a shopping spree at the Pavilion shopping center in Kuala Lumpur, which left Farhan feeling extremely excited and grateful. This unexpected recognition came about after a video and report by Kosmo! highlighted Farhan wearing Vans shoes during the 2024 Sepak Takraw World Cup, causing a stir on social media.
Farhan expressed his surprise at the attention his choice of footwear had garnered, leading to Vans Malaysia and Malaysian skateboarding legend, Pa’din Musa, reaching out to him. The support from local sepak takraw fans, who began tagging Vans Malaysia and Pa’din on social media, played a significant role in bringing this recognition to Farhan’s doorstep.
The influx of tags on Vans Malaysia’s Instagram account initially puzzled the company, but after watching the video, they understood the significance of their shoes being used in a sport like sepak takraw, in addition to their association with activities like skateboarding. Pa’din also informed them of the impact on his social media presence due to the tags from sepak takraw enthusiasts.
Following this realization, Vans Malaysia decided to honor Farhan by inviting him to the Pavilion for a shopping spree at their store, with a total value amounting to thousands of ringgit. Farhan, overwhelmed by the gesture, selected a few pairs of shoes for himself and even gifted a pair to each of his children and his wife.
This experience marked a first for Farhan in his career, as he had never received such recognition before. Being welcomed into the ‚Vans Family‘ was a significant moment for him, and he expressed his gratitude for the honor bestowed upon him. Farhan’s journey from a sepak takraw player to a member of the Vans Family showcases the power of social media in connecting individuals and brands, ultimately leading to unexpected and heartwarming outcomes.
In conclusion, Farhan Adam’s story serves as a reminder of the impact that social media can have in amplifying individuals‘ achievements and connecting them with opportunities they never thought possible. His experience with Vans Malaysia highlights the importance of recognizing and celebrating talent in various fields, ultimately fostering a sense of community and support among fans and brands alike.