San Francisco, California–(Newsfile Corp. – August 19, 2024) – Zocket, a cutting-edge SaaS startup specializing in artificial intelligence-powered advertising, made waves on 31st July 2024 with the launch of its flagship product ‚AI Studio for marketers‘ in the United States. This innovative AI-powered tool is set to revolutionize the performance marketing landscape, offering brands and agencies the ability to create and launch ad campaigns with unprecedented speed and efficiency.
The founders of Zocket – Nandha Kumar Ravi, Karthik Venkateswaran, Mukund Srivathsan, and Sundar Natesan – have combined their expertise to create a platform that caters to the growing demand for streamlined and effective advertising solutions in the digital ad market, which is valued at around $600 billion globally. With ‚AI Studio for marketers,‘ Zocket aims to capture a significant share of this thriving market by providing mid-market brands, e-commerce businesses, and agencies serving SMBs with the tools they need to excel in performance marketing.
One of the standout features of Zocket’s AI Studio is the Creative AI Studio, which accelerates the ad creative generation process through AI-powered templates, gradient ads, background generation, and automated text creation. According to Mukund, co-founder and CTO of Zocket, „Our Creative Studio is like having a world-class design team at your fingertips. It’s about empowering marketers to create stunning visuals without the need for extensive design skills.“ This feature has the potential to streamline marketing workflows, enhance campaign effectiveness, and ensure that every ad resonates with its intended audience, ultimately driving higher engagement.
In addition to the Creative AI Studio, Zocket’s AI Studio excels in audience targeting with its Targeting AI feature. By utilizing adaptive clustering models, the platform identifies and engages the most relevant audience segments across social media channels, ensuring that marketing budgets are allocated efficiently. The platform also offers Zocket Agency Ad Accounts, providing AI advertising infrastructure for businesses of all sizes to run consistently on all leading advertising platforms.
Furthermore, Zocket’s AI Studio includes the Optimizer Lab, a feature that automates campaign optimization to drive impactful results. By monitoring ads around the clock, fixing issues instantly, and providing detailed performance reports, Optimizer AI allows marketers to focus on strategic decision-making rather than operational tasks.
The launch of Zocket’s AI Studio comes at a crucial time for the digital advertising industry, which is experiencing rapid growth driven by the expansion of digital channels and the need for data-driven marketing strategies. With its innovative AI-driven solutions that automate workflows, Zocket is well-positioned to capitalize on this growth and help businesses navigate the complexities of digital advertising.
Zocket’s AI Studio, with its advanced features and user-friendly interface, offers a competitive edge for businesses looking to stay ahead in this rapidly evolving landscape. The pioneering startup, based in San Francisco and Chennai, is dedicated to revolutionizing digital marketing through AI-powered solutions. With a presence in over 25 countries and used by brands and agencies worldwide, Zocket is at the forefront of performance marketing innovation.
For more information about Zocket and its AI Studio, visit their website at https://zocket.ai/. For media inquiries, please contact Sundar Natesan at sundar@zocket.com. Zocket Technologies Private Limited is based in San Francisco, California, USA, and is committed to empowering marketers worldwide with cutting-edge tools that enhance creativity and streamline workflows.